AI Insights · Timothy · July 2021
Top 5 iOS Decoration Games in Europe: Q2 2021 Performance
Explore the performance trends of the top 5 decoration games on iOS in Europe during Q2 2021, highlighting changes in downloads, revenue, and active users.
During the second quarter of 2021, the top decoration games on iOS in Europe showed varied performance trends across downloads, revenue, and active users, according to Sensor Tower data.
Homescapes from Playrix saw a consistent revenue stream, peaking at approximately $1.5M in early June. The app's downloads experienced a downward trajectory, starting at around 182K weekly downloads at the end of March and declining to 95K by the end of June. Meanwhile, weekly active users decreased from 2.5M to 2.1M over the quarter.
Gardenscapes, also by Playrix, had a notable revenue decrease from $1.4M at the beginning of the quarter to $1.1M by the end of June. Downloads followed a similar trend, dropping from 149K to 78K. Active users saw a decline from 1.1M to 894K over the same period.
Toca Boca World displayed an interesting revenue fluctuation, with a notable peak at $718K in mid-April, eventually stabilizing around $511K by the end of June. Downloads showed a gradual increase, starting at 72K and reaching 90K. Active users rose from approximately 864K to over 1M by the quarter's end.
Matchington Mansion by Magic Tavern, Inc. exhibited a decline in revenue from $196K in late March to $184K by the end of June. Downloads started at 30K and dropped significantly to 7.7K. Active users also decreased from 457K to 335K throughout the quarter.
Merge Mansion by Metacore Games Oy showed growth in revenue, climbing from $87K to $144K by the end of June. Downloads increased from 45K to 83K, while active users rose from 204K to 369K during the same timeframe.
For more detailed insights and data, visit Sensor Tower.
